The Yellow Pages that many of us remember using were in our thick paper phone book. The second half of the directory contained ads for various types of businesses.
Although the cost to advertise your business in this section of the phone book was expensive, the cost was justified because of the large amount of people that used the yellow pages to locate a business.
However time have changed and boy have they changed!!! The vast majority of people now use the internet via mobile devices or computers to access phone numbers and addresses instead of the phone book.
Today the Yellow Pages directories have not only gone out of business they have CHANGED their business. Many of the directories that historically charged businesses money to list in their book now charge even more to have a listing on their website or build one for the business.
Another of their selling points is the supposed “Search Engine Optimization” they offer.